The Privacy Scorecard report is a tool used to assess and evaluate the privacy practices of organizations and companies.
It provides a comprehensive overview of how organizations handle personal data and how they protect the privacy of individuals. The purpose of the Privacy Scorecard report is to give consumers and stakeholder’s information to make informed decisions about the privacy and security of their personal information.

The scope of the report typically covers an organization’s privacy policies, data collection and use practices, and security measures. The privacy scorecard utilizes objective, quantifiable parameters for analyzing the policies and practices of the selected data collectors.

Entering its 5th year, the Unwanted Witness Privacy Scorecard Report marks another milestone in tracking how organisations across public and private sectors safeguard personal data and adhere to data protection obligations. Drawing on local data protection frameworks and global privacy standards, this report examines compliance, highlights progress and uncovers persistent gaps that continue to shape the privacy landscape.

The 2025 assessment expanded its scope to include Nigeria, Ghana, and Botswana, alongside Rwanda, Tanzania, Mauritius, Zimbabwe, Kenya, and Uganda. In total, 286 companies were assessed, reflecting a 33.56% growth from the 190 recorded in 2024. Participation has risen steadily from 32 companies in one country (2021) to 12 across two countries (2022), 48 across four countries (2023), and 190 across six countries (2024). This growth reflects broader regional coverage and deeper engagement across sectors.

The overarching objective has remained steadfast: to galvanize data collectors and processors towards the adoption of best practices in data protection while concurrently empowering citizens across all six nations to assertively demand transparency regarding the collection, utilization, and dissemination of their personal data.

The Privacy Scorecard stands as a beacon of accountability, illuminating pathways towards a future where privacy rights are upheld, and trust in data handlers is earned through adherence to lawful and ethical standards.